Start an online business will surely let you feel lost with all information provided on the internet. Because what you really want is to start a profitable online business as quickly as possible we can and then start to generate profits.
It’s perfectly legitimate if we want to end once and for all with the wage … But it will not happen overnight, contrary to what dream sellers let us believe. But what we can do is to apply the right method and the right strategy.
Firstly before anything else is to make a choice of a theme in blogging is a fundamental step, and if we get up at this stage, the business will not work. So we have to think carefully about the niche in which we want to go to study it and limit the risks of failure to the maximum, even if zero risk does not exist.
How to choose a profitable niche?
What we need to understand first and foremost is that a profitable niche is not tied to the number of people in that niche. In other words, you do not have to look for the broadest audience, but an audience that has a long-term interest and who buys. That is, you have to check the economic potential of your idea. You must absolutely avoid seasonal business (skiing, grape harvests, etc.) or linked to a temporary situation (help with finding a job for example). Then you have to choose a niche with a wide range of products to sell, such as affiliate training for example.
You do not have to choose a niche idea on intuition or a personal urge only, but seek to meet the needs and expectations of your audience. That’s the main thing that will make your online business take off or not. it is absolutely necessary to be in the long term, but we must reconcile our passion for this subject by asking how are we going to solve a deep need in the topic. We must absolutely avoid being original: in an online business, originality does not pay! Instead, we have to look for a proven idea, simply because that’s what people are looking for.
What is your positioning marketing?
Marketing positioning is the position that your offer/product occupies in the mind of your customer in relation to the competition. The goal here is to bring closer what holds you this target client of what you want to communicate. It’s like making a universe for your ideal client or avatar.
How to find your avatar customer?
That too is an essential point to remember: how to find your ideal client for your online business. Determining the profile of your ideal customer will allow you to create a link with your audience in your emails, articles, and sales page, and, in the end, it will allow you to sell more. The ideal web marketing customer is already in entrepreneurship and he is motivated to succeed: he is not a beginner or a novice, which makes things much easier. The traffic already knows what he wants, he is aware of his need, which is not always the case on other niches. Once you have determined this, you simply need to focus your communication by addressing yourself directly to your target, even if, in the end, you rake wider.
How to analyze competition?
Do not be afraid of competition: a niche in which there is strong competition indicates that there is money to be made, and therefore it is indeed a profitable niche. Whereas if you have almost no competitors in your market segment, distrust means that there is no market! You’ll know this by doing your market research.
Which communication channel to choose?
We should know that the choice of one medium rather than another is not critical to the success of your business as long as the content is qualitative.
So let’s ask ourselves which support we are most comfortable communicating: in writing? Orally? On video? Obviously, you have to communicate on the medium (s) audience, frequents, but we are not comfortable with video, rather prefer a blog at the opening of a YouTube channel.
